Our Founders
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Zulkiflee Yusof
Founder & CEO
Zulkiflee bin Yusof, 48, an entrepreneur who obtained a Bachelor of Arts Honors Degree in Accounting from University Utara Malaysia (UUM) in 1997.
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Core to the foundation of Zulkiflee Yusof’s He & She Coffee was an idea to create business and society upliftment opportunities for students and aspiring entrepreneurs alike.
The idea rapidly found its ally at Malaysian universities and colleges as local campuses has long been yearning for an outlet, to not only channel their entrepreneurial creativity, but also to socially nurture and uplift the growing number of disenfranchised students from underprivileged families.
Farah
COO / Co-Founder
As the Chief Operating Officer of He & She Coffee, Farah plays a pivotal role in scaling one of Malaysia’s most inspiring social enterprises — a coffee brand with a mission to empower youth through entrepreneurship and hands-on learning.
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With a deep passion for youth development, operational excellence, and sustainable impact, Farah oversees the day-to-day operations of all outlets, student training programs, and internal systems that keep the He & She engine running. Her leadership ensures that each outlet not only delivers high-quality coffee but also delivers on its promise to serve as a real-world training ground for students, especially those from underserved communities.
Mukmin
Academy Manager
Since the founding of He & She Coffee in 2017, Mukmin has been instrumental in shaping its mission as a social enterprise.
As the Head of the He & She Coffee Academy, he leads efforts to train and mentor students from low-income and asnaf backgrounds, equipping them with skills to start and manage their own coffee businesses.
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Mukmin’s Academy program empowers youth through hands-on coaching in coffee craft, entrepreneurship, and financial literacy, creating pathways to self-sufficiency and sustainable income. He also works closely with government and corporate partners such as TEKUN Nasional, PNS, and PNB to build support systems that strengthen the asnaf economy.
Passionate about community development,
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Mukmin has helped turn the Academy into a key pillar of He & She Coffee’s identity — proving that with the right guidance and opportunity, business can be a tool for transformation and empowerment.
Taqiuddin
Operator Relationship
Taqiuddin has been a pivotal figure in the growth of He & She Coffee since its inception, playing a key role in turning its social enterprise vision into a thriving network of student-led coffee outlets. With a deep understanding of grassroots entrepreneurship, he focuses on building strong relationships with operators and guiding them through every stage of business development.
From coaching new entrepreneurs on business fundamentals to advising on marketing strategies, resource management, F&B procurement, and SOP execution, Taqiuddin ensures that each outlet is set up for success. His expertise also spans process optimization, compliance with food regulations, and governance best practices, enabling consistent standards across all operations.
Driven by a passion for mentorship and operational excellence, Taqiuddin empowers student operators with the tools, mindset, and systems needed to sustain and grow their ventures — making him an indispensable force in the He & She Coffee journey.
